When most people think about investing, they picture the stock market, retirement accounts, or maybe some real estate. But there’s a whole world of other options out there—ones that don’t always follow the ups and downs of the stock market. These are called alternative investments, and they’re becoming more popular than ever. You might have even heard people talking about things like cryptocurrency, art, or peer-to-peer lending. These are all examples of alternative ways to grow your money.

Alternative investments can be exciting, but they’re also different from the more traditional investment options. They come with their own risks, rewards, and rules. The good news is, you don’t need to be a millionaire or a financial expert to tap into this world. You just need to understand the basics, ask the right questions, and decide what fits your goals. In this article, we’ll break it all down into simple, easy-to-understand language. Whether you're curious about diversifying your savings or looking for new ways to build wealth, this guide will help you get started on your journey into alternative investing.

What Are Alternative Investments?

Let’s start with the basics. An alternative investment is pretty much anything you put money into that isn’t a traditional stock, bond, or savings account. These can include:

  • Real estate (like rental properties or land)
  • Private businesses or startups
  • Hedge funds
  • Commodities (such as gold, silver, or oil)
  • Cryptocurrency (like Bitcoin or Ethereum)
  • Collectibles (art, wine, vintage cars, or sports cards)
  • Peer-to-peer lending platforms

While these investments can offer high returns, they can also be harder to understand, more expensive to get into, and riskier overall. That’s why it’s important to do your research and start slow.

Why People Choose Alternative Investments

There are a few reasons why alternative investments are catching on. One of the main ones is diversification. That’s just a fancy way of saying you don’t want all your eggs in one basket. If all your money is tied to the stock market, and the market crashes, you could lose a lot. But if you also own a rental property or a valuable piece of art, you might not feel that drop as much.

Other reasons people choose alternative investments include:

  • Higher potential returns: Some alternative investments can pay off big—if you pick the right ones.
  • Less connection to the stock market: Alternatives often move independently from stocks, which can help balance your portfolio.
  • Unique opportunities: Investing in something like a local business or a rare collectible can be more personal or exciting than buying a mutual fund.

Real Estate: A Popular Choice

Real estate is one of the most common and trusted types of alternative investments. People have been investing in property for generations. Whether it’s a house you rent out, a vacation home, or even raw land, real estate can earn you income while also increasing in value over time.

The pros of real estate include:

  • Monthly rental income
  • Property values usually rise over the years
  • Tangible asset—you can see it and touch it

But there are also cons:

  • It can take a lot of money to get started
  • Being a landlord takes time and effort
  • Property values can go down in a bad market

If you want to get into real estate but don’t want the hassle of managing property, you can look into something called a REIT (Real Estate Investment Trust). This lets you invest in real estate without actually owning a building.

Cryptocurrency: Risky but Rewarding?

Cryptocurrency is one of the most talked-about types of alternative investments in recent years. Coins like Bitcoin and Ethereum have made some people very rich—but they’ve also lost value fast. Crypto is digital money that works without a traditional bank, and it’s known for being unpredictable.

Reasons people invest in crypto:

  • Big growth potential
  • It's accessible online 24/7
  • It’s seen as the “future” of money by some investors

But be careful:

  • Prices swing wildly
  • It’s not insured or backed by a government
  • There’s a learning curve if you’re new to it

If you’re thinking about crypto, don’t go all in. Start small, learn the ropes, and never invest money you can’t afford to lose.

Collectibles: Investing in What You Love

Some people make money by investing in rare or valuable items. This could include art, vintage watches, old comic books, baseball cards, wine, or even sneakers. If you have a passion for something and know how to spot value, this can be a fun way to invest.

The good part:

  • You can enjoy what you own
  • Rare items can go up in value over time
  • You’re investing in something unique

The downside:

  • Hard to predict what will gain value
  • Items can be hard to sell quickly
  • Storage and insurance can be costly

Collectible investing isn’t for everyone, but it’s an option if you already have an eye for valuable finds.

Peer-to-Peer Lending: Be the Bank

Peer-to-peer lending is when you lend money directly to someone through an online platform. Instead of putting your money in a savings account, you’re helping someone else reach a goal—like paying off debt or starting a business. In return, you earn interest on the money you loaned.

Why it works:

  • You get paid back with interest
  • You’re helping real people
  • You can often start with small amounts

Watch out for:

  • Borrowers might not pay you back
  • It’s not insured like a bank deposit
  • Platforms can charge fees

Like other alternatives, this one comes with risk. But for people who want to try something different and get paid for it, it can be worth looking into.

How to Start:

If you’re new to alternative investing, here’s how to dip your toes in safely:

  1. Do your research – Read up on the investment type that interests you most. Make sure you understand the risks, rewards, and how it works.
  2. Start small – Don’t throw in your life savings. Try investing just a little bit at first to see how it goes.
  3. Diversify – Don’t put all your money into one thing. Spread it out so if one investment fails, you’re not wiped out.
  4. Use trusted platforms – If you're investing online (like with crypto or lending), use companies that have a good reputation.
  5. Know your goals – Are you investing for fun, for retirement, or for a big future purchase? Your goal should shape your investment choices.